No, I’m not talking about the label on the kind of bathing suits you wear, but designing the hair underneath your bikini into different shapes and colors. Even though you may not see this right before you eyes like other popular trends, women are getting this done.

A growing company named Betty Beauty sells products specifically for creating a designer bikini. One of their products, ‘color for the hair down there’ as stated on the box, can transform hair to many hues like black, brown, blonde or auburn, and fun shades- like pink or blue.

Betty™ charmcils™ are stencils the company also makes, used with waxing and other hair removal methods to create bikini shapes like hearts, stars and lightning bolts. Get 8 different stencils for $9.95 on sale at Betty Beauty. Bridal betty (pictured above) is a bikini designing kit especially for brides that comes with Malibu (aqua blue) hair color and free charmcils™. For more information, or to buy products go to BettyBeauty.

Related Reading:

• Bikini Designs, Shapes & Colors
• Bikini Waxing Styles
• Brazilian Waxing Tips- Pre & Post Care