A perfect example of what the eyebrow shape can do for mature women. This arch gives her face an overall "lift", while still looking stylish. But don't start going crazy when tweezing your brows, the higher the arch doesn't mean more years are taken away.
Older women's brows often tend to get gray too. So instead of using regular hair color, choose special eyebrow dye (read step-by-step).
If your brows have become sparse, try an eyebrow revitalizer to help grow eyebrow hair back. My pick is LiBrow (compare prices) which is a bit pricey but really does work.