Brand Director of Shobha

Raised as a savvy shopper with an understanding of the importance of natural foods and ingredients (her mom was a crunchy-granola, home-ec teacher), Jennifer began her exploration of natural hair removal options rather early and has always been on the prowl for natural and innovative beauty treatments.

As early as freshmen year in high school, she opted for sugaring instead of shaving, mostly due to the fact that she would have ‘accidents’ with razors or be left with irritating razor burn due to her sensitive skin, in which she naturally began to step into her influential role in educating those around her about unique beauty alternatives.

Jennifer received a Bachelor’s Degree in Marketing Management from Baruch College in New York City and found the perfect fit early in her career at Shobha, NYC’s celebrated hair removal expert. She began her position at the ground level, working at the front desk and offering client care while really getting a firm foundation in her hair removal roots.

Since her start in 2004, Jennifer has grown with the company and now is Shobha’s Brand Director, in which she is involved in the development of new products and services, public relations and market trends. Jennifer resides in NYC and is also active in the yoga community. Learn more about Shobha at their company website: myshobha.com

Read Male Bikini and Brazilian Wax, written by Jennifer.