You're now going to apply sugar to hair in the OPPOSITE direction of growth firmly allowing the paste to spread as you somewhat slowly pull it. You need to use some pressure and feel like you're pressing the paste against the skin for it to stick. You're not just laying it on top of the hair.
This technique can take some getting used to, but using the paste over sugar gel has its advantages. The paste can remove hair as short as 1/16", whereas the gel which is performed similarly to waxing (get directions) needs at least 1/4".